Bandag rebrands for 60th anniversary

Retread company firms its commitment to quality with Built for Better slogan

Bandag has marked its 60th anniversary with the launch of a new brand campaign, reaffirming its commitment to the research, development and manufacturing of premium retreaded truck and bus tyres.

The campaign platform, Built for Better, includes a new logo and Bandag says it positions its retreads as a cost-effective, innovative and sustainable business solution for fleet customers of any size.

“There is still a negative sentiment towards retreads in some sections of the market, which we are aiming to address by delivering high-quality products and services that show Bandag retreads are a safe, reliable cost-effective business solution,” Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said.

“We continue to invest in the Bandag business to further strengthen our retread performance – from improving wear life by leveraging the latest Bridgestone technologies, to advancements in the manufacturing process and the highest of quality control,” Mr Moffatt said.

Moffatt added that all casings that come through the Bandag factory are put through a strict program of tests ensure their suitability for retreading.

Whole of life tyre management is an integral part of the Bandag business model. When fleet customers purchase a new Bridgestone truck or bus tyre, right through to the third, fourth of even fifth retread, they are receiving the same casings thanks to a meticulous factory tracking process.

This gives customers peace of mind, knowing the retreaded tyres originated from their fleet and meet stringent standards across the board.

“Bridgestone is committed to providing total tyre solutions for our loyal fleet customers and Bandag forms a crucial part of this business model,” Mr Moffatt said.

“From our Ecopia low rolling resistance range, to Bandag retreads and innovative fleet management solutions including BMobile, Bridgestone offers the most comprehensive range of products and services available in the tyre industry.

We are constantly looking to expand our market and we urge potential customers to reconsider retreads as we firmly believe choosing Bandag is a smart business decision,” he said.

In addition to cost-savings and reliable performance, Bandag retreads deliver significant environmental benefits.

Producing a Bandag retread requires only 26 litres of oil compared to around 83 litres required to manufacture a new truck tyre. Across its 60 years, Bandag has kept an estimated 300 million tyres out of the waste stream and saved up to 15 billion litres of oil.

“The use of Bandag retreads was a sustainable business practice before sustainability became a global priority and we continue to raise the bar today,” Mr Moffatt said. “A brand is a promise, and our promise to the market with Bandag is Built for Better.”

Check out Bridgestone’s 100% Replacement Warranty on Bandag retreads and click here to see the full range of Bandag products and current hot offers.

Bandag rebrands for 60th anniversary

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