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Trucksales Staff22 Nov 2021
NEWS

Bridgestone claims double gongs for service

Bridgestone takes out Reader's Digest Quality Service Award in both Australia and New Zealand

Bridgestone has claimed a double Gold result in the tyre retailer category of the annual Reader's Digest Quality Service Awards.

This is the third straight year of winning the accolade for New Zealand's network of Bridgestone Select and Bridgestone Tyre Centres, while Australia's Bridgestone Select network claimed the title for the second time in four years.

The annual Quality Service Awards are conducted by independent firm, Catalyst, and saw a sample of 2500 Australians and 2163 New Zealanders surveyed across 35 categories, with Bridgestone stores awarded Gold in the tyre retailer category across both countries.

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According to Bridgestone Australia & New Zealand Managing Director, Stephen Roche, the success for Bridgestone on both sides of the Tasman highlights the company's ongoing commitment to providing value to customers through class-leading service.

"The customer has always been a priority for Bridgestone and winning the Reader's Digest Quality Service in both markets highlights the effort our network puts into customer satisfaction and the unified approach we take across Australia & New Zealand," Mr Roche said.

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"We're honoured to win this award. Continuous improvement and strength in customer centricity are key to Bridgestone's successful strategy, and the Quality Service Award recognises our commitment to caring for our customers."

The Quality Service Awards see consumers rate their experiences with retailers across five key criteria: personalisation, understanding, simplicity, satisfaction and consistency.

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Bridgestone says its success in the Quality Service Award complements the brand's status as Australia & New Zealand's Most Trusted Tyre Brand, as voted by motorists in the annual Reader's Digest Most Trusted Brands survey.

"Our goal is to make your experience simple, hassle free and provide you with peace of mind every step of the way – and we're glad to be living up to this promise," Mr Roche added.

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