CAT unveils Facebook page

Fans of the Cat brand will be happy to know that Cat Trucks has launched a fully-dedicated Facebook site.

Cat says that the site is designed to be much more than simply another chat forum between like-minded individuals. "The Cat Trucks Facebook page is an engaging source of valuable facts for industry professionals as well as an entertaining and educational resource for the families and friends of truck operators," said the company.

Among the information stream available on the Facebook page will be detailed input on all Cat Trucks products including the new short-bonneted CT630S model and the flagship CT630LS along with emerging developments of upcoming new models.

The Facebook site will also develop into a strong photographic library as contributors join Cat Trucks in the presentation of images showing trucks working in diverse roles around the country.

Planning is in place for the production of videos which will walk viewers through the many features that contribute to the making of every Cat truck.
Special Cat promotions and give-aways will be channelled through the site while entertainment features and sport topics will offer distractions from daily work pressures.

"A great deal of thought and planning went into the design of our Facebook page," said Cat Trucks marketing and communications manager Glen Sharman.

"Apart from the attributes of Facebook as a modern communication medium, we wanted to provide a site with far more interesting and useful information than most run-of-the-mill productions, and we’re confident that is exactly what we have achieved," he added.