Daimler celebrates successful Brisbane Truck Show

Daimler Truck and Bus Australia reports last week’s 2021 Brisbane Truck Show was a success on many levels, with strong interest at its Mercedes-Benz, Freightiner and Fuso displays from both customers and trucking enthusiasts.

Held at the Brisbane Convention & Exhibition Centre over May 13 to 16, and complemented by parallel activations and events such as the nearby South Bank Truck Festival, HVIA National Apprentice Challenge and industry jobs hub, show organisers have confirmed that over 30,000 people attended the Brisbane Truck Show over the four days.

Related reading:
Sweet success for Brisbane Truck Show
Fifty years of Fuso Canter
Big Troy does it for the kids

The President and CEO of Daimler Truck and Bus Australia, Daniel Whitehead, said there was a great response to the Daimler brands’ displays at the show.

“Our teams experienced a high level of interest from customers and enthusiasts across all four days, including a massive day on Saturday,” he said.

“We sold a good amount of trucks on the stand, but were also able to connect in-person with our customers and others in the industry who have kept Australia moving despite all the recent challenges.”

Mr Whitehead says the ability to come together with others in the industry is crucial.

“Relationships are central to the trucking industry in Australia, so to be able to meet in person at an event like the Brisbane Truck Show is really important,” he says.

Daimler chose the Brisbane Truck Show to officially launch a number of new models and features, as well as celebrate key milestones.

Standouts included the unveiling of a new head-protecting side airbag and high-resolution dash display for the new Freightliner Cascadia, the launch of a local validation program for Level 2 automation and an 8x4 rigid for Mercedes-Benz, and the introduction of Fuso’s Shogun 360, Euro 6 Fighter, and the fully electric e-Canter. Fuso was also celebrating 50 years of the Canter model at the Brisbane Truck Show.

And shining a further spotlight on the new Freightliner Cascadia was strong man Troy Magnusson, who successfully pushed nearly 12 tonnes of loaded Cascadia for over 30 metres, cracking a Guinness World Record (pending ratification) and raising thousands for sick kids in the process.