‘Don’t #uck With a Truck’ – NHVR’s new safety campaign

The NHVR has launched a new major road safety awareness campaign titled Don’t #uck With a Truck targeting Learner (L) and Provisional (P) licence holders.

NHVR CEO Sal Petroccitto said the campaign demonstrates how young L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck.

“The campaign is intentionally provocative and is designed to grab the target audience’s attention and start important conversations around road safety.

“Getting an L or P plate is a big step in a young person’s life – it is essential they have the information and skills to stay safe around trucks and develop positive long-term driving behaviours.

“Our goal is to prevent situations where a young driver could be in a lane next to a turning truck, or they pull in front of a truck too soon,” Mr Petroccitto said.

A survey of 500 L and P licence holders aged between 16 to 25 found more than three quarters (78%) of participants were unable to identify the correct stopping distance for a prime mover semi-trailer truck travelling 80km/h, which is 116 metres.

Less than half (45%) knew to keep one lane either side of a truck free when it is turning.

When it came to how to overtake a truck safely, 30% of respondents didn’t know you should only pull back in front of a truck when you can see its headlights in your rear-view mirror.

Don’t #uck With a Truck will appear online on Instagram, TikTok, Facebook, Snapchat, YouTube and across billboards and university O-Week pop-ups. The campaign is funded by the NHVR’s Heavy Vehicle Safety Initiative, supported by the Federal Government.

For more information on the campaign click here.

Oh, and the missing letter in the slogan is an M. www.dontmuckwithatruck.com.au