Eurocold embraces cold, bold future

Eurocold, Australia’s cold fleet partner, will make its Brisbane Truck Show ground-floor debut in 2025, just as the company enters a time of unprecedented change for the refrigerated transport sector.

In the dynamic world of cold chain transport, Eurocold is the partner businesses need to navigate the future. With a global perspective and a deep understanding of the industry and the Australian market, Eurocold partners with its customers to achieve lasting success.

Renowned for its robust refrigerated truck bodies with market-leading insulation, Eurocold experienced a surge in demand during the COVID lockdowns as transport operators struggled to maintain cold chain integrity amidst extraordinary disruption and increased volumes.

It didn’t simply react to the crisis; it anticipated the future and embarked on a journey of transformation, evolving from a refrigerated body builder to Australia’s comprehensive cold fleet partner.

This evolution began with a commitment to sustainability. Recognising the industry’s shift towards environmentally responsible solutions, Eurocold set its sights on leading the net-zero transition for refrigerated transport. This commitment was realised with the launch of its innovative Revora EV trucks at TruckShowX in 2024.

Offering a range of configurations, including refrigerated vans and three- and eight-pallet trucks, these electric vehicles represent a significant stride towards a greener cold chain.

Eurocold’s transformation continued with a strategic expansion from its Queensland base to establish a national presence, opening depots in Sydney, Melbourne and Perth. These depots serve as one-stop shops for transport operators, providing a full suite of services, including short- and long-term rentals, new and used truck sales, and comprehensive body repair services.

CEO Avraam Solomon captures the essence of this evolution: “We’ve evolved from a body builder to fleet partner. Our story is just like our customers’ – it’s about the resilience, adaptability and progress of everyday business.

“Change is not just part of our journey; it’s something we can embrace together.”

This forward-thinking philosophy, combined with a dedication to customer-centric solutions, explains why Eurocold is becoming the preferred choice for businesses across Australia.

Eurocold’s partnership with Petit Forestier, a company with a 112-year history of cold-chain stability and innovation, highlights a shared commitment to shaping the future of refrigerated transport in Australia. This alliance sends a clear message: Eurocold is here to stay and lead the way in providing reliable and forward-thinking solutions.

Petit Forestier is a global force, operating in two dozen countries and employing thousands of people dedicated to ensuring the safe transport of essential goods.

With over 80,000 refrigerated trucks in the group fleet, its commitment to cold expertise translates to a comprehensive approach that covers every stage, from manufacturing to maintenance.

This global reach is matched by a local touch, as Eurocold remains deeply committed to its Australian identity, understanding the unique needs and challenges of the local transport industry.

By combining Petit Forestier’s global insights with its own local expertise, Eurocold is uniquely positioned to develop solutions tailored to the Australian context.

Eurocold is set to redefine partnership at the 2025 Brisbane Truck Show, with the launch of a progressive new full-service offering. This bold move signifies a new era of collaboration with customers.

While specifics are under wraps, Eurocold understand this solution is designed to keep customers moving and thriving.

Chief Commercial Officer, Kanani Draper, explains: “We’ve been working with our customers to understand their unique challenges and develop a solution that truly empowers them. This is more than just a product; it’s a partnership that will redefine how businesses manage refrigerated fleets.”

Eurocold’s dedication to customers suggests this new offering will provide a hassle-free experience, taking care of everything from maintenance and compliance to operational continuity.

Eurocold isn’t just focused on redefining partnerships; it remains committed to delivering best-in-class products.

True to its ‘stop waste’ ethos, Eurocold is also launching its new Balanced Range at the show – a thoughtfully engineered line of refrigerated trucks designed for optimal performance, longevity and cost-effectiveness.

This new range demonstrates Eurocold’s commitment to expanding its relevance across the market, catering to a wider range of business needs and buyer types.

As Avraam Solomon explains, “We’re not just building trucks; we’re building solutions. The Balanced Range reflects our dedication to providing Australian businesses with a diverse selection of high-performing, cost-effective and sustainable refrigerated trucks.”

Since its beginnings, Eurocold has impressed with its bold moves and dedication to helping customers “keep their cool”. Like any successful company, Eurocold thrives on the strength of its team and its partnerships.

Eurocold views the show as a platform to engage, educate and empower the industry to strive for a better future – one where cold goods move more efficiently across Australia, food waste is minimised and net-zero emissions become a reality.

“We’re eager to collaborate, explore new possibilities and embark on a shared journey toward a sustainable and efficient future,” Kanani Draper says. “We believe that by working together, we can shape the industry and achieve incredible things.”

This shared journey is about fostering a collaborative spirit and recognising the interconnectedness of the cold-chain sector. Eurocold understands progress is fuelled by partnerships, shared knowledge and a collective commitment to excellence.