Ford unlocks Heritage Vault
Almost 100 years since the founding of Ford Motor Company of Australia Ltd in 1925, Ford’s online Heritage Vault has added more than 180 photos and brochures of some of the brand’s most interesting and iconic models sold here between 1960 and 2002 – with more to follow soon.Following our very popular story on a fleet of surviving Ford Louisvilles, we thought readers might like this piece on the Ford Heritage Vault, a website where enthusiasts can go in and see brochures and photos of Fords from all over the world.
Ford created the Heritage Vault for fans, journalists, and car enthusiasts, making it easy to discover the company’s rich heritage from anywhere in the world. The searchable artifacts are downloadable for personal use, free of charge, as one of the auto industry’s most comprehensive online databases.
To date, almost 12,000 curated Ford and Lincoln photographs and product brochures from the first century of the company’s history have been made available to the public online for the first time – and the site is currently seeing around 5000 downloads per day.
Visitors from more than 170 countries have searched the vault with Australian search volume making it one of the top five locations in the world.
“We’re opening up in a way we’ve never done before,” said Ted Ryan, Ford archive and heritage brand manager. “Making our archives accessible for everyone online is a real passion project for me and the team. Looking back through Ford’s history not only helps to educate but can serve as inspiration as we accelerate our transformation as a company.”
From the hundreds of Australian images and brochures on offer, there are some absolute gems in the mix, so say goodbye to the rest of your day.
Marvel at a 1909 Ford Model T brochure espousing the virtues of Vanadium steel and committing to the production of 25,000 Tin Lizzies in a year.
The 1983 Ford Fairlane brochure is a wonderful walk down memory lane. That model was the recipient of a Good Design Award and saw success as a luxury car that “is tough enough to handle the wide-open spaces yet is equally at home among the bright city lights”.
One of our favourites is the 1975 Ford Escort Outback which was “built strong to take Australia in its stride,” boasting a pop-top roof “for stand-up headroom”, an awning, optional 12V fridge, sink, a couch that could be converted into a bed for two, and much more.
Read about Birdsville’s iconic knight in a shining 4x4, Peter Barnes, who waxed lyrical about his 1993 Ford Courier. “I reckon it’s near bullet-proof,” he said in the print advertisement.
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