Fresh marketing push at Isuzu

Isuzu Australia Limited has appointed John Walker (pictured) as its new Head of Marketing and Customer Experience.

Mr Walker is stepping up to the role after two years with Isuzu as its Digital Marketing Manager, while his previous roles have spanned marketing positions with telecommunications provider Optus Business and national technology services provider Annitel.

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IAL Director and Chief Executive Officer, Phil Taylor, said Mr Walker's promotion was a strategic move to further strengthen the organisation's strong marketing and communications offering.

"John's been central in our continuing push to better deal with and understand our customers," Mr Taylor said.

"Over the last few years, he's proven to be a genuine and valuable asset to the organisation.

"We've worked hard to evolve the way we interact with our customers and service their needs. And in John's promotion, I'm confident we can go from strength to strength in this area."

Mr Walker said he was thrilled with the appointment, and the new direction in IAL's marketing approach.

"I'm really excited about the opportunities ahead, especially to re-evaluate our customers' key requirements and how they engage with us, what with the changing nature of the Australian freight task.

"With regard to customer engagement and touchpoint processes, the automotive and transport industry is currently behind other industries' best practice standards. When you consider industries like banking and contemporary retail, customers not only demand greater levels of personalisation, but also timely and meaningful communication from their favourite brands.

"Over the last two years at IAL, we've been focused on evolving our digital customer engagement. This includes website, automation, content production, social media interaction, online advertising, and other customer-focused projects. Moving forward we'll continue to develop and expand these customer experience programs across the business to ensure best practice."