Hella Australia celebrates 60th anniversary

Hella Australia is marking a major milestone, celebrating its 60th anniversary as a manufacturer and supplier of high-quality products and services to a wide range of customer groups including the Australian transport industry.

Hella Australia Managing Director, Darren Robinson said there is a bright future for the Australian company: “Hella Australia was established in 1961 as the first Hella production facility outside Europe,” he said.

“The company was set up to develop and produce lighting for Australian vehicle manufacturers who wanted products that were developed specifically for the unique requirements of Australian vehicles and road users, and to reduce freight times and cost.

“With a large production facility in Australia and with the development of Hella’s state of the art factory in New Zealand in 1973, both aftermarket and special Original Equipment customers benefitted from the local presence and the Hella brand gained an undeniable reputation for quality, innovation and durability that remains to this day,” Darren added.

More recently Hella Australia has diversified its offerings to the retail and trade markets, ensuring that it remains at the forefront of the rapidly accelerating changes in vehicle technology by expanding its product portfolio to deliver and support the most advanced automotive technology in use today and into the future.

“Today, Hella Australia comprises four separate sales divisions, all supported from our 5800sqm head office and warehouse in Mentone, Victoria,” Darren said.

“These specialist sales and technical teams are a large investment for the company, but we truly believe that we need dedicated people with specific experience and passion for each of the numerous customer groups we supply, to ensure we deliver world class service, technical advice and support for their individual requirements.

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“Our independent Aftermarket Division supports our wholesale distributors and, while lighting remains a key focus, our product portfolio to supports workshops with a wide product range comprising of Hella lighting, electrics and electronics, Hella PAGID Brake Systems, Mahle AC and Thermal management programs, and Scangrip lighting. All these European brands are leaders and innovators in their respective fields, and all have a no compromise approach to quality,” Darren says.

With this array of products and services aimed at such a wide swathe of the transport industry, Hella lives by a series of corporate values that ensure consistency across the company’s activities.

“Our products are innovative, designed and manufactured to be of the highest quality and performance, and to perform under the most extreme conditions, whether the products are in use at sea, on road or gravel tracks, at mines or construction sites. With such high levels of performance and a long lifespan they provide great long-term value,” Darren says.

“On our 60th Anniversary, on behalf of everyone at Hella, past and present, I would like to thank all of our direct and indirect customers (workshops, fleets, engineers and end-users) for choosing to use our products and for your long-term support of Hella in Australia. We really value the trust that you place in us and we look forward to supporting you in the years to come,” Darren concluded.