Hino goes ute racing

Hino will feature prominently in the final three rounds of the 2015 Australian V8 Ute Racing Series, with the truck maker's branding to feature along the bottom of each V8 Race Ute's windscreen.

Series organisers says the tie-up adds a little speed and spice to Hino in its 50th anniversary year, beginning with the premiership round of the East Coast Bullbars Australian V8 Racing Ute Series at this weekend's Supercheap Auto Bathurst 1000.

The signage will be present on the Utes through practice, qualifying and all three races, which will be televised live through Fox Sports (all sessions) and Network Ten (Races 2 and 3) this weekend.

Hino Australia's National Marketing Manager, Sarah Rosales, said the partnership was a great way to connect with motorsport fans.

"Hino has been involved in motorsport since 1991 through the Dakar Rally, and partnering with the Australian V8 Ute Racing Series is a perfect way for us to show the passion we have for motorsport here in Australia," she said.

"We also believe there are many Australian V8 Ute Racing Series fans out there who are enjoying the quality, durability and reliability of Hino trucks, and will be happy to see us involved with their sport."

Category manager Craig Denyer said he was excited to welcome Hino to the series.

"Hino is a great fit for the V8 Ute Racing series and we couldn't be happier to have them on board," he said.

The partnership will extend beyond Bathurst to the two remaining rounds of the series, to be held at Surfers Paradise (October 23-25) and Sydney (December 4-6).