Hino provides new sales training

Customers at the heart of new sales education program

Hino Australia says it has strengthened its customer focus by creating a comprehensive sales training program that helps Hino dealership sales staff provide the best possible customer experience.

The five-stage program is delivered via a combination of online learning modules and face-to-face training conducted at Hino Australia's head office in Sydney.

Hino Australia Chairman and CEO Steve Lotter said the training program is aimed directly at providing the best outcome for Hino customers.

"It's all about ensuring our dealership sales managers and consultants have the knowledge and skills needed to ensure they are not just selling a truck, but are instead providing a total transport solution to each customer," Mr Lotter said.

"The sales process for trucks is quite different to passenger vehicles: the sales consultant needs to take into account what the customer needs to transport, the weight and bulk, and how far and how often it will be transported.

"Our training process therefore focuses not just on our products, but also on building the needs analysis skills of our sales staff, which enables them to find the right transport solutions that are fit for purpose and best suited to each individual business's unique needs," Mr Lotter said.

"Our dealerships are right behind the program and the feedback from our sales staff has been very positive."

The sales training program forms part of a broader Hino Academy currently being developed collaboratively by the sales, parts and service divisions of the company.

The five-stage sales program sees staff begin at the induction level before progressing to consultant, professional, expert and then masters.

Hino provides new sales training

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