Hino signs again with Supercars

Hino has announced that its existing Supercars partnership which began in 2016 has played a key role in its marketplace success and it will now be extended for another three years.

Commenting on the signing, Hino Australia's General Manager of Brand and Franchise Development, Bill Gillespie said: “Our Supercars partnership has delivered everything we wanted to achieve, and more, which is not surprising given that racing is in our DNA,” referring to Hino Team Suguwara’s 27 consecutive finishes and nine consecutive class wins in the gruelling Dakar Rally.

“We credit the Supercar involvement with delivering a level of brand and dealer engagement that has been a key factor in strengthening our status as the fastest growing truck brand in Australia.

“Our relationship with Supercars also provides us with a unique opportunity to promote our Hino Advantage suite of business solutions, including our unique capped-price service offer.

Appointed again as the Official Light and Medium Duty Truck and Bus Sponsor for the Supercars Championship, Hino now adds status as the Official Towing Vehicle at Supercars-promoted events including Bathurst, Sandown, Gold Coast, Townsville, Newcastle and Sydney.

“Hino has been a long and fantastic partner, we are delighted to continue the relationship for another three years,” Supercars CEO Sean Seamer said.

“It has been a pleasure to work with Bill and the Hino team, creating a wide range of ways to showcase and build their brand.”

During the three years of the extended partnership Hino will continue to be visible at Supercars events with its Hino Hub providing regular race information and statistical updates throughout the Foxtel and Network Ten television broadcasts, as well as strategic trackside signage.

Mr Gillespie continued: “Safety Car Rides and Pre-race Grid Walks are other benefits of the partnership that enable us to offer a memorable trackside experience to our customers and our dealer network , which is very powerful and important tool for us in this business-focussed investment.

“Given the demographic profile of Supercars, whether live at track, through TV or online, this partnership connects with our customers, and we look forward to another successful three years.

“It’s an exciting time at Hino with today’s announcement, continued monthly sales success, and the upcoming launch of the 500 Series Standard Cab model in November 2018,” Mr Gillespie concluded.