Hyped Media expands Fuso fleet

An innovative Melbourne-based mobile display marketing firm is hauling its cutting-edge electronic billboards with Fuso Canter trucks

Two Melbourne marketing entrepreneurs are hauling their innovative mobile electronic display boards with Fuso Canter trucks.

James Henry and Steve Baker formed their venture, Hyped Media, when they saw an opportunity to overcome the traditional limitations of mobile display marketing.

Hauling mobile printed poster boards is expensive because the posters are typically printed for a one-off event, while mobile electronic display boards have, until now, required to be set up at the one static location.

The pair investigated the latest LED screen technology and over two years developed Australia's first mobile video screen advertising truck. With an LED Pantech body mounted on a Fuso Canter city cab light-duty truck, the vehicle can display video and images while stationary or on the move, thanks to a 4 x 2m board down each side and a 2 x 2m board at the back. Furthermore, the three screens can be linked to provide a massive single 10 x 2m screen.

"Every step we took during the process we couldn’t believe that no one else had thought of it or done it before," said Mr Baker.

The pair eventually settled on Daimler Trucks Melbourne Somerton to purchase their first Fuso Canter, which hit the road in January 2014.

"We went down a lot of blind alleys and made a few mistakes but the best choice we made was Fuso," said Mr Henry.

"It made things very easy and Fuso has come along with us for the ride, even hiring our truck for use on its stand at the Melbourne Truck Show back in May 2014."

Hyped Media recently purchased a second Canter to meet their growing business's needs.

The trucks have a 4500 kilogram GVM and so can be driven on a standard car licence, while they also have Fuso's DUONIC automated manual transmission and independent front suspension. The trucks' long 30,000-kilometre service intervals were another appealing factor, says Mr Henry and Mr Baker.

Hyped Media worked with Paul Myers and his team at Elite Truck Bodies in Melbourne to turn the its concept into a road-going reality. The result sees a steel structure support the giant screens, which are powered by an 8.5kVa generator. The screens fold out on hydraulic arms and the media is displayed direct from a laptop computer.

"We can take satellite feeds and put them straight up onto the screen and we can run video or put text or still images up on the screen directly from the computer and change it on the run," says Mr Baker.

"We can really do just about anything your imagination will allow."

Hyped Media expands Fuso fleet

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