International helps deliver Christmas cheer
A brightly decorated and shiny red International ProStar is giving Santa a helping hand this year, by delivering gifts to communities near and far around AustraliaLaunched in Sydney last week, the 'It Feels Good to Give' tour, a collaborative effort between The Salvation Army and Coca-Cola Australia, will see the ProStar travel over 10,000 kilometres in the coming weeks.
The tour stops in Perth, Adelaide, Broken Hill, Melbourne and Hobart to host community Christmas events, before returning to Sydney in time for Carols in the Domain on December 22.
The ProStar sleeper cab prime mover in 550hp and Ultrashift Plus AMT configuration, will tow a single trailer holding gifts for distribution at each event as part of one of Australia’s largest Secret Santas.
Guests can register to participate in the Secret Santa, with all gifts provided by Coca-Cola. Guests simply select a bauble from the Christmas archways on entry to the event, which contains a gift tag of a recipient at the next location. They then choose a gift for them from the present station and hand write a message on an accompanying Christmas card – and the truck will deliver it to the recipient at the next stop.
In return, the gift giver receives a gift, wrapped by someone from the previous stop. Guests can then share in a festive meal and refreshing cool drink, and enjoy entertainment from The Salvation Army.
IVECO Marketing Manager, Darren Swenson, said the company was excited at being able to provide a truck for the worthwhile initiative.
“It’s fantastic to assist in spreading some Christmas cheer at this time of year,” Mr Swenson said.
“By all accounts the Coca-Cola Christmas Truck Tour was a huge success in 2017 and this year it’s traversing a lot more of Australia, doubling its stops.
“We’re also very pleased at the level of detail that Coca-Cola has gone to in preparing the truck for its Christmas tour – with its colourful wrap and extensive use of lighting, the ProStar looks exceptional and we know that attendees throughout the tour will get real enjoyment from seeing it up close.”
You can click here for more information about the tour or to find out where you can see the Coca-Cola Christmas Truck up close.
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