Isuzu breaks all-time sales record

Despite economic and supply chain disruptions, Isuzu Trucks enjoyed a record-breaking year in 2021, setting a new high watermark of 10,175 truck deliveries at the end of December.

That trend has continued, with Isuzu’s internal sales figures indicating that the 10,175 mark has now been surpassed as of mid-October 2022, producing yet another all-time sales record for the nation’s number one truck brand.

Isuzu Trucks finished September 2022 with 9642 sales year-to-date, a 32 per cent increase in volume on this time last year.

The brand has also improved market share over the same time in 2021, according to official Truck Industry Council (TIC) market figures, with 29.9 per cent of all trucks sold bearing the Isuzu badge. Isuzu share for the same time in 2021 stood at 24 per cent.

Isuzu continued its dominance of the light-duty segment at the end of September, with 5492 units sold for a hefty 46.5 per cent share year to date, and a sales volume increase of 30 per cent. This is close to 1300 units more than at the same time in 2021.

In medium-duty, Isuzu Trucks again sits in top spot with 2665 units sold for a remarkable 45.2 per cent share of this hotly contested segment. Isuzu has again built share and volume here, with sales some 28 per cent above 2021 figures and share increasing from 39.5 per cent.

At the heavy end, Isuzu also continued to stand firm in third spot at the close of September, with 1485 units sold for a 14 per cent share, and sales volume growth of over 50 per cent.

Playing a starring role in the sales success is Isuzu’s 4500kg Gross Vehicle Mass (GVM) light-duty models. “As an indicator of how well these models are being received by Australian businesses, we can see that in the month of September 2021, Isuzu delivered 310 units. Compare that to the same time this year and we’ve delivered 572 trucks.” commented IAL Head of Sales, Mr Les Spaltman.

Other models that continue to strike a chord with Aussie workers is Isuzu’s newly updated 6x2 and 6x4 F Series range.

“We’ve worked hard to ensure that these models are continuing to tick the box for all manner of business operations, and especially in that freight and logistics task, which is in huge demand at the moment,” said Mr Spaltman.

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“We’ve raised the bar when it comes to safety, comfort and user experience across our medium and heavy-duty range, so it’s great to see consistent sales performance in this model group across the last 12 months.”

Prior to 2021, Isuzu Trucks’ previous sales record was set in 2018 with 10,027 sales, achieved under a very different set of operating conditions.

Broader economic support provided by Government throughout the pandemic period has been vital in building a framework of confidence for Australian businesses, especially regarding further investment in capital equipment such as trucks and other essential plant and assets.

“As we’ve all seen, the huge spike in demand for road transport operations was really telling throughout the previous two years, and there’s little doubting stimulus measures have helped satisfy this demand,” Mr Spaltman said.

“We’ve worked extremely hard to have an excellent pipeline of product coming into the country and we have fresh plans, personnel and initiatives in place on the parts, service and broader aftersales side of the business.

“With 33 years running as the preferred truck of choice for the local road transport industry, we’re keenly aware and proud of the role our products and services play in the daily lives of countless Australian businesses,” Mr Spaltman concluded.