Isuzu cracks 34th year on top

There were plenty of hurdles in 2022 that impacted many sectors of the Australian economy, such as global and domestic supply chain issues as well as labour shortages and natural disasters.

However, this didn’t stop the overall strong market demand which helped drive sales of Isuzu trucks, a welcome way to end IAL’s celebrations acknowledging the brand’s 50th year of operation in Australia.

“I can’t think of a better way to cap off the 50th year of Isuzu on Australian shores,” said IAL Director and Chief Operating Officer, Andrew Harbison.

“There were many things to be proud of and celebrate when ringing in the new year, with such an excellent sales record, the amazing hard work of everyone in the Isuzu dealer network, and the team members who power the Isuzu products and stand by them day in, day out.”

The Australian truck market recorded total sales of 44,379 units for the 2022 calendar year, an increase of seven per cent on 2021 numbers.

Isuzu achieved total sales of 13,360 units, a record performance for the brand that smashed its previous year’s total by 31 per cent.

Isuzu Truck sales performance:

On achieving 34 consecutive years of market leadership, Mr Harbison said: “The growth of IAL in 2022 has been based on the relentless hard work of the greater Isuzu Australia Limited team.

“The backbone of that team is the Isuzu dealer network and their relationships with our customers,” Mr Harbison said.

“Our 50th anniversary had many highlights including new support benchmarks and updates of our top performing medium and heavy-duty product ranges, exciting media drive days which showcased the latest in technological advancements that Isuzu Trucks have on offer and the celebration of the 250,000th Isuzu truck sold in Australia.”

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IAL Chief of Sales and Aftersales, Ben Lasry, echoed Mr Harbison’s sentiments: “I have been working closely with our dealer network over the past years and it's fantastic to see Isuzu chalk up another stellar sales performance off the back of this determined effort.

“With such high demand for the Isuzu product, it’s been our top priority to maintain a steady supply of Isuzu trucks while delivering excellent customer service and aftersales support.

“Over the past few years, government incentives such as the instant asset write-off scheme have driven record sales of road transport capital equipment.

“The 2022 market numbers are phenomenal and our entire business will continue to build the capacity and capability to meet and exceed our customer’s and the industry’s needs,” Mr Lasry said.