Isuzu signs on with TEKNO Autosports
Isuzu Australia Limited enters V8 Supercars arena, teaming with Truck Assist in backing the Yatala-based outfit…Marking its first entry to the world of V8 Supercars, Isuzu Australia Limited has announced its partnership with Truck Assist in sponsoring the TEKNO Autosports team in the 2019 Virgin Australia Supercars Championship.
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Isuzu Australia Limited's Head of Marketing and Customer Experience, John Walker, said partnering with Australia's leading truck roadside assistance provider was an ideal fit for its introduction to the format.
"Isuzu Trucks is excited to be on-board with TEKNO Autosports, driver Jack Le Brocq (pictured above) and our long-term industry partner Truck Assist for the 2019 Supercars season," he said.
"The fan base for the Virgin Australia Supercars racing series has a very strong alignment with the Isuzu customer base, so naturally it's exciting that we are able to have our customers engage further with the series.
"It's fantastic to be partnering with a team that has the Bathurst-winning pedigree of TEKNO, while we are also partnering with Jack on a personal level as we see him having a bright future in the sport.
"IAL has enjoyed numerous successful partnerships with Truck Assist and parent company NTI, with Isuzu's 24-hour roadside assistance service provided by Truck Assist for many years.
Truck Assist General Manager, Alan Hasted, said he was thrilled with the partnership.
"It's fantastic to be bringing together TEKNO Autosports, Jack Le Brocq, Truck Assist and Isuzu Trucks for the 2019 Supercars season," he said.
"Between Truck Assist and our parent company NTI, we have enjoyed a long-term relationship with Isuzu Trucks as the brand's preferred service partner, with a focus on 24-hour roadside assistance.
"This partnership is a natural extension of that collaboration and is exciting for everyone involved."
The 2019 Virgin Australia Supercars season kicks off with the Superloop Adelaide 500, which will be staged in the SA capital from February 28 to March 1.
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