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NEWS
Isuzu still on top
In 2017 Isuzu Australia Limited is entering its 28th consecutive year of Australian truck market leadershipIsuzu Australia Limited's dominance of the Aussie truck market continues, with its sales in 2016 marking the beginning of its 28th consecutive year as the country's top-selling marque.
Isuzu sold 8307 trucks last year to gain an overall market share of 25 per cent. It was number one in the overall market figures, number one in the medium-duty and light-duty segments, and number three in the heavy-duty segment.
Overall the brand increased its sales by 12 per cent in 2016 from the previous year, said IAL Director and Chief Operating Officer, Phil Taylor.
"This achievement is a reflection of Isuzu's dominant status in the Australian truck market," he said.
"It's a telling result and validates our aim to successfully tap into the needs and desires of Australian transport consumers year after year."
Sales of light-duty truck continued to underpin the overall truck market in 2016, outselling heavy-duty sales to record volume growth of eight per cent. Medium-duty sales grew by four per cent while heavy-duty sales essentially held steady, achieving a 30 slice of the total market.
Last year also say Isuzu Motors Limited (Japan) celebrate 100 years of business since the company was founded, while Isuzu Australia Limited reach the milestone of notching up 200,000 sales.
Isuzu's N Series range recorded sales growth of 15 per cent to grab a 40 per cent slice of the light-duty market in 2016, while sales of the F Series range increased by 10 per cent to achieve a 43 per cent market share.
The good news continued in the heavy-duty segment, where Isuzu achieved growth of six per cent in a tough market.
"Without a shadow of a doubt, Isuzu has the very best people in the business," said Mr Taylor.
"From our extremely professional dealer network to our world-class service technicians, it's ultimately the people that make the wheel turn in the right direction.
"I'm not only proud of Isuzu's market leading results; I'm excited for an even more successful 2017. I'm looking forward to continuing to improve the one-of-a-kind Isuzu ownership experience."
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Written byTrucksales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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