Isuzu Trucks announces new Supercars sponsorship

Isuzu Trucks has confirmed its sponsorship of the PremiAir Nulon Racing team in the 2024 Repco Supercars Championship.

The sponsorship deal will feature Isuzu Trucks signage across both team race cars, team apparel, pit garage and car transporter, with branding also extending to Isuzu’s off-highway engine and genset division, Isuzu Power Solutions.

PremiAir Nulon Racing enters its third year on the Supercars circuit after an exciting debut in 2022 and strong progress last year.

Owned by Peter Xiberras, PremiAir Nulon Racing is headed by drivers James Golding and Tim Slade aboard two V8 Chevrolet Camaros in 2024.

John Walker, Isuzu Australia Limited (IAL) Head of Marketing and Customer Experience said the new Supercars team sponsorship was an excellent fit for the company.

“We are pleased to officially announce our new major sponsorship of PremiAir Nulon Racing as part of today’s 2024 Supercars season launch for the team,” commented Mr Walker.

“There is no doubt that this team is on an upward trajectory and has a very bright future, so we couldn’t be happier to be a part of that journey as a major partner

“For the first time in 2024, our branding focus will also now include Isuzu Power Solutions, which is a steadily growing part of Isuzu’s overall business in Australia.

“PremiAir Nulon Racing is a relatively new name to Supercars, under the leadership of Peter Xiberras and his dedicated team, and they are making great strides already in an extremely competitive championship. It’s an exciting and enthusiastic new team who are shaking up the grid.”

Mr Walker also noted the partnership is an opportunity to extend Isuzu Trucks’ ? Supercars Technician Reward Program, which places service technicians from Isuzu dealerships around the country to work alongside the PremiAir Nulon pit crew at selected race weekends.

“This program has proven to be extremely valuable for all involved in the past, so I am very pleased that we can we’re expand this opportunity in 2024 with PremiAir Nulon Racing

“We look forward to the competition on the track and the excitement of the season to come,” said Mr Walker.

Team Owner, Peter Xiberras, said he was delighted to have Isuzu Australia onboard for 2024.

“Having Australia’s leading truck brand with us is a tremendous opportunity for the team as we move into the 2024 race year,” Mr Xiberras said.

“Commercially, having Isuzu as one of our corporate backers brings enormous benefits in terms of business-to-business opportunities and brand recognition.

“On the racing side, we have continued to bring key people into the team, and we want to capitalise on this with strong performances on track this year.

“The real work starts at Mount Panorama in Bathurst for the season opener later in February!” concluded Mr Xiberras.