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NEWS
Isuzu Ute celebrates
One hundred years and 100,000 Aussie salesIsuzu Ute Australia (IUA) achieved a major milestone in April of 100,000 vehicles sold in this country while the Japanese brand celebrated its 100th anniversary.
Setting Australian foundations in October 2008, the Brisbane-based distributor has experienced solid growth in its short tenure, and has just posted 100,000 cumulative unit sales of its one-tonne D-MAX ute and seven-seat MU-X since inception.
The company says that it took two-and-a-half years for the first 10,000 Isuzu Ute vehicles to be sold after its introduction in 2008, but less than six months to post the most recent 10,000 sales. For eight consecutive years IUA has posted double-digit sales growth.
During that time, IUA’s dealership network has also expanded – from an original 39 dealers in 2008 to a group of over 130 outlets across the country today – with plans afoot for further growth.
“Since launch, our products have been endorsed with awards both here and internationally leaving no doubt they are capable performers – and this is backed by the positive feedback we receive from both our private and fleet customers who put our vehicles to the test in some very extreme conditions day-in, day-out,” IUA’s Managing Director & CEO Yasu Takeuchi said.
“Our exceptional customer satisfaction results reflect our philosophy to deliver customers honest, reliable products that are not only fit for purpose, but exceed our customer’s expectations,” he added.
“I believe that if we can continue to deliver on our promises and respect the trust of our customers, our brand will continue to grow from strength to strength,” Mr. Takeuchi said.
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Written byTrucksales Staff
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