Isuzu’s Truck of the Year comp kicks off

Isuzu Australia Limited’s Truck of the Year competition is back and is now taking entries, with merchandise packs, cash prizes and more up for grabs.

In its 28th consecutive year, it’s arguably the longest-running truck appreciation competition in Australia. And it’s incredibly popular too, attracting hundreds of entries from Isuzu owners the length and breadth of the nation.

IAL Marketing and Advertising Manager Sam Gangemi said Isuzu Australia was thrilled to welcome Isuzu truck owners to another year of the competition.

“Life on the road is never dull, and neither are the entrants and the Isuzu trucks that support them,” he said.

“The competition truly serves to highlight that Australian flair for ingenuity and drive to create the perfect rig, whether it’s a truck being used in trade, waste, freight movement or a dozen other industries.

“Every year, we are blown away by the calibre of trucks and also the support of our customers who rely on Isuzu for their transport,” he continued.

“We can’t wait to see what 2025 has in store!”

The competition is open now and runs until December 1, 2025. Full instructions, plus terms and conditions, can be found here.

Multiple prizes are on offer, from monthly Isuzu Trucks merchandise prize packs and generous cash (gift card) prizes to PR opportunities with Isuzu Trucks that can take business exposure to the next level.

From March to November 2025, Isuzu will select one winner each month to advance to the 2025 Isuzu Truck of the Year grand prize competition. In addition, the top entries in each truck series category (one each from Isuzu N, F and FX/FY truck series) will be recognised with major prizes.

Monthly winners will receive an Isuzu Trucks merchandise pack valued at $300, while ‘Series’ winners will receive a $1500 gift card. And the winner of the accolade of Isuzu Truck of the Year will take home the grand prize of a $6000 gift card.

History has shown that winners can come in all shapes and sizes, with prize-winning trucks coming from any location and any application.

Last year saw Sydney Side Plumbing’s NLR 45-150 take top honours.

“We’ve designed a custom NLR 45-150 that’s equipped with everything for our business of leak detection and plumbing in Sydney,” said Sydney Side Plumbing Director, Mohammad Mourad.

“My Isuzu truck has a high-pressure water jet out the back, PVC pipe holders on top, and emergency lights and an LED board that can display messages while working on the road.”

In 2023 it was VTG Waste & Recycling on top of the podium with its very tidy FYJ 300-350 8x4 waste compactor, which serves in the refuse and recycling sector in Darwin, NT.

“Isuzu trucks are reliable, functional and well-suited to the tough environment of the Top End,” said Managing Director of VTG Waste & Recycling, James Prakash.

And the year prior it was South Australia’s Craneworx that took the top spot, with its FYJ 300-350 crane truck with eight-metre tray and 2.5-tonne Hyva loader crane.

“Isuzu is very well respected in the trucking industry. The reliability of their product is why we chose them to support Craneworx,” said Craneworx’ Operations Manager, Daniel Lockwood.

Who will win this year? It could be your Isuzu – so head to the Isuzu Truck of the Year web page to learn how you can be in with a chance.