IVECO rewards test drives of Eurocargo

For a limited time, IVECO is incentivising prospective buyers of its Eurocargo range to test drive its models by providing a $200 IVECO Visa card.

The offer is valid across all 4x2 and 4x4 models in both Euro5 and Euro6 variants, but only applies to the first 200 participants who register their details after the drive as per the terms and conditions of the offer.

IVECO is circulating brochures throughout the transport industry for participation in the scheme. The holder of the flyer should book their test drive via their local IVECO dealer and bring the flyer with them at the time of the drive.

Each flyer has a unique code and at completion of the drive, the dealership will ask the driver to fill out a short questionnaire before registering their unique code.

IVECO Australia Marketing Manager, Darren Swenson, said the promotion would help grow awareness of the Eurocargo range and encourage more test drives.

“On paper, the Eurocargo has all the features and benefits that make it a fantastic medium duty truck, but if there are any doubters, a stint behind the wheel of one will certainly demonstrate how good the Eurocargo range is on the road, in the real world,” he said.

“For buyers who may not have previously considered an IVECO or thought that one was out of reach, this is a small incentive to have them take a closer look at the Eurocargo,” Mr Swenson added.