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NEWS
LDV looks for more market share
More products and a marketing push could see LDV play a bigger role in Australia and New ZealandLDV has confirmed that it is looking globally for more market share and not just concentrating on local Chinese markets.
At the Shanghai Auto Show LDV CEO Mr Lan Qingsong said that the Australian and New Zealand markets were travelling well but he’d like to see more. “New Zealand is going well at 17 per cent [market share],” he said. “But we would like to see Australia get to 15 per cent or more.”
Mr Lan said that last year exports accounted for 15 per cent of LDV's production and that the next target was to take that to 20 per cent.
And with new products on the way, the company’s market penetration is set to improve.
First on the horizon is the new T60 ute range along with the D90 seven-seat wagon. But it’s in the light commercial arena where we should see some more LDV action. Mr Lan said that by the end of 2018 we should see a smaller van – smaller than the current G10.
And Mr Lan said that there was also new G80 platform coming in 2019 which would certainly be on the cards for our market.
Add to that the growing number of electric vehicles that the company has on offer including the electric V10 and G80. And while we were testing the new T60 at the company’s test track, we saw an electric version of the new ute purr past doing fully-laden testing.
The EV80 electric van which Mr Lan said we could have in Australia has a maximum range of in excess of 370km and LDV says it can be charged in two hours. Power comes from a 100kW electric motor that pushes out a healthy 210Nm of torque.
However, Dinesh Chinnappa, General Manager of LDV Australia said that here in Australia we need more government support to make fully electric commercial vehicles a viable option to the existing power plants. "The Government appears to not have an appetite for electric vehicles," he said at the recent Shanghai Motor Show. "[But] someone has to make the investment to put the recharging stations out there.
"We're bringing in an electric V80 as a trial but we need support," Mr Chinnappa added, leaving the ball securely in the Government's court.
So it appears that the vehicles are there but the infrastructure to back them up is not, leaving us to wait further for our plug-in electric commercial vehicles.
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Written byGeoff Middleton
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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