A Facebook post made by the National Heavy Vehicle Regulator shot to prominence recently, after photos of a flimsily secured 20-tonne excavator on a trailer went viral.
NHVR officers intercepted the truck in Victoria last week, after spotting a Komatsu PC200 excavator tied down with just four straps, instead of being directly chained to the trailer.
"The NHVR's Facebook post has so far generated more than 12,000 comments from truckies and transport workers who were stunned by the rookie safety error – as well as a few from drivers who mistakenly thought four straps was enough to secure the excavator," said the NHRV.
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NHVR SEO Sal Petroccitto said the post demonstrated how social media can be a powerful road safety education tool.
"Lots of people found this post amusing, but it had a serious purpose," he said.
"The NHVR's social media channels allow us to highlight the safety risks our staff regularly encounter.
"The online conversation between transport workers and the NHVR allowed us to explain how this load should have been restrained and what the consequences could have been.
"I'd like to thank our Safety and Compliance Officers and wider team for getting that message into the Facebook feeds of millions of people – helping to make our roads safer for everyone."
Click here to view the latest NTC Load Restraint Guide for heavy vehicles.
Images courtesy of NVHR Facebook page