Mack celebrates Australia's Working Class Man (and Woman)
Iconic song chosen to pay homage to the working men and women who have helped build the Mack brand here over 100 years…As a part of Mack's centenary celebrations, in which the company is marking 100 years of operations in Australia, it has launched its new Driving Australia Forward campaign to the hit anthem, Working Class Man.
Mack Trucks says its trucks are proudly built in Australia and that the new campaign pays tribute to the truck drivers and the trucking industry that have shaped the nation.
"We are proud to feature the iconic song, Working Class Man, to help celebrate 100 years of Mack, as well as the contribution the trucking industry has played in building Australia," said Dean Bestwick, Vice President of Mack Trucks in Australia.
"Australia relies on road freight. This campaign is a chance to celebrate the unsung heroes who drive the highways, from the outback to the cities, to keep the country moving."
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Australia's freight task is predicted to grow significantly in the years ahead.
"Mack Trucks, with its Australian production facility and comprehensive network of service centres, is well placed to meet any future growth in road freight," Mr Bestwick said.
"However, as an industry we need to work together to look at solutions to issues such as driver shortages.
"Our Driving Australia Forward campaign will hopefully get people talking about the vital role trucking plays in the economy and help attract new 'working class heroes' into the industry."
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