MAN brand feted in Germany
Ranked the 20th most valuable brand in Germany, based upon factors such as as earnings power and its significance in terms of customer buying decisionsA major consulting firm has listed Munich-based commercial vehicle and engineering company MAN among the top 20 most valuable brands in Germany.
In its latest survey, Interbrand lists Germany's top 50 brands, with MAN in 20th place based on a brand value of 1.7 billion euros (A$2.4 billion). The result puts MAN ahead of other well-known brands such as Metro, TUI, Henkel and Deutsche Post.
In calculating the value of each brand, Interbrand made use of three separate analyses: an evaluation of the company's financial earnings power; the significance of the brand in terms of customer buying decisions; and overall brand strength, influenced by factors such as brand awareness and brand leadership.
"A strong brand promotes confidence in MAN's products and services on the part of both our customers and our employees."
For more information on the survey and data collection techniques visit www.bestgermanbrands2014.de/en.
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