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Trucksales Staff22 Mar 2021
NEWS

MaxiTRANS to celebrate at BTS

Australia’s biggest trailer manufacturer throws its weight behind the Brisbane Truck Show

MaxiTRANS has said it is wholeheartedly supporting the 2021 Brisbane Truck Show to be held in May.

The trailer giant will use the show to flag the 75th anniversary of Freighter trailers, a major engineering milestone in Australia’s road transport history.

Along with the latest in Freighter trailers, MaxiTRANS will display a wide range of the company’s other products including Maxi-CUBE, Lusty EMS, Hamelex White, Trout River and AZMEB at this year’s event.

Also on display is MaxiTRANS’ national retail parts brand, MaxiPARTS, showcasing the wide range of truck and trailer parts, demonstrating the aftermarket support offered to customers via the company’s dealer network.

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According to MaxiTRANS Managing Director & CEO, Dean Jenkins, the Brisbane Truck Show gives a physical interaction between operators, the public and manufacturers, and he says that getting a hands-on experience with the hard edged reality of large highway equipment is important.

“This is an industry that deals in the hard facts of reality every day on the country’s highways and back tracks. Nothing beats the ‘real world’ interaction between industry people and the latest transport tech at Australia’s premium truck show in Brisbane,” he said.

Related reading:
Freighter celebrates 75 years
MaxiTRANS helps bring in bumper crop
MaxiTRANS expands in Qld

“The Brisbane Truck Show is where thousands of young people see, smell and touch the trucks and equipment and taste the emotion of an industry that connects all of Australia,” Mr Jenkins added.

With Freighter Trailers achieving its 75th Anniversary in 2021, Dean says MaxiTRANS will be using the Brisbane Truck Show to celebrate the achievements of this all-Australian product.

Freighter Trailers came into being as a war-child, the trailer manufacturer working under the Freighter flag since the end of World War II. Riding the wave of road transport growth following the war, Freighter dominated trailer manufacture in this country by the 1970s.

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Dean says many transport operators are now second and third generation Freighter customers: “It is this ongoing support that has helped build the legacy that Freighter is proud to have established,” Dean said.

In spite of the pandemic enforced global economic down-turns in many areas, the Brisbane Truck Show will be a celebration of the resilience of the road transport industry.

“It’s time to celebrate and support our industry that’s supported our brands for 75years,” Dean said. “Celebrate the great role road transport has played in keeping the nation connected through the trying times of the past 12 months and bright future of the industry on Australia’s highways.”

Visitors to the Brisbane Truck Show can see the MaxiTRANS display on stand 53.

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Written byTrucksales Staff
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