Mercedes-Benz recently loaned two of its buses to Living Positive Victoria, a community-based not-for-profit organisation that represents those living with HIV in the southern state.
The buses feature distinctive signage that supports the ENUF campaign, which seeks to de-stigmatise HIV AIDS, and will be used throughout the 20th International AIDS Conference, which began in Melbourne on July 20 and will conclude on Friday, July 25.
The ENUF campaign is asking people to show their support for those living with the disease by signing the ENUF pledge, which states:
>>> I pledge to challenge HIV stigma whenever and wherever I see it.
>>> I will not sit by and allow anyone living with HIV to fear disclosure.
>>> I will take action when I see others gossiping about, rejecting and/or promoting negative stereotypes about people living with HIV.
>>> I commit to being part of the solution, not part of the problem.
The Managing Director of Daimler Truck and Bus, Daniel Whitehead, said the organisation was thrilled to be helping such a worthy cause.
"We are delighted to be able to provide Living Positive Victoria with two Mercedes-Benz buses for use throughout the 2014 International AIDS Conference," he said.
"These especially decaled buses will deliver an important message to the community, emphasising the Living Positive Victoria values which challenge community attitudes that can stigmatise and discriminate against people living with HIV/AIDS.
"We are firm believers in supporting and assisting important projects such as this within the communities in which we do business."
The buses will be used by Living Positive Victoria over the course of the conference to transport key guests between events.
According to the organisation's Executive Officer, Brent Allan, the buses distinctive livery will go some way to spreading the ENUF campaign message throughout the 20th International AIDS Conference.
"Mercedes-Benz’s support of the ENUF campaign sends a clear message about corporate responsibility and the way business can support community and social change," he said.
"These buses will challenge HIV stigma and promote the ENUF campaign every moment they are on the road."
Mr Whitehead (pictured, right) was recently on hand at Melbourne's Federation Square to hand over the keys to the buses to Mr Allan (pictured, centre), with Melbourne's Lord Mayor, Robert Doyle (pictured, left) also in attendance.
For more information on the ENUF campaign visit www.enuf.org.au.