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NEWS
Mercedes-Benz Vans sponsors Western Bulldogs
Top AFL team to wear the three-pointed star for at least three yearsMercedes-Benz Vans Australia have today (May 4) announced a ground-breaking three-year partnership with the Western Bulldogs.
It is the first time the Bulldogs have aligned with an automotive manufacturer, and the first partnership with a major sporting club for Mercedes-Benz Vans Australia.
As principal partner for the 2018 season and beyond, the Mercedes Benz-Vans logo will feature on the back of the Bulldogs’ AFL guernsey, with Mission Foods remaining on the front of the guernsey as the major partner of the Club.
The Mercedes-Benz Vans logo will also be prominent on the Club’s apparel and official media backdrop from next season.
Managing Director Mercedes-Benz Vans Australia and New Zealand, Diane Tarr, said this partnership was the perfect fit for the Mercedes-Benz Vans brand.
“The Bulldogs are a nationally admired sporting team, and the values of the Club are very much aligned with our values at Mercedes-Benz Vans,” she said.
“Our products and people are known for their reliability, resilience and capability to get the job done. We support people in their business operations and have an unrelenting passion to be the best.
“I can’t think of a better club to align with than the Western Bulldogs. We will be so proud to have our Mercedes-Benz Vans logo on the back of every Bulldogs AFL guernsey.”
Western Bulldogs President Peter Gordon said the new partnership was a great outcome for both Mercedes-Benz Vans and the Club.
“We are thrilled to welcome Mercedes-Benz Vans into the Western Bulldogs family,” he said.
Meanwhile, the Mercedes-Benz existing range, which includes Sprinter and Vito, will expand next year with the highly-anticipated introduction of the new Mercedes-Benz X-Class Ute.
“The X-Class will be a Ute that knows no compromise. Much like what the Western Bulldogs demonstrated last year, the X-Class will set new standards in a highly competitive and established field,” Tarr said.
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Written byTrucksales Staff
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