New product: Mobileye safety system

Advanced collision avoidance system turns decision-makers' heads at Melbourne's recent 'Innovation for a Better World' exhibition

An advanced driver assistance system that helps drivers avoid potential collisions has gained considerable attention at a recent expo in Melbourne.

Directed Electronics Australia showcased the latest technology from Mobileye Advanced Driver Assistance Systems at the 'Innovation for a Better World' exhibition at the Parliament of Victoria in early May, where it received considerable interest from various Victorian Members of Parliament.

The system uses the latest advances in collision avoidance technology to alert drivers of potential dangers up to three seconds before a possible impact.

According to Dylan Hartley, Business Development Manager for Directed Electronics Australia, the technology is a perfect fit for a safety-conscious Australian market.

"Mobileye’s system provides the driver with an all-in-one cutting-edge collision avoidance solution that aims to make driving safer," he said.

"The technology is ideal for the Australian market where road safety is at the forefront of our minds. The wide adoption of Mobileye’s innovative technology can genuinely contribute towards making Australia’s roads and communities safer."

The system, which comprises a screen-mounted sensor unit and a separate warning display, can incorporate a Forward Collision Warning, Pedestrian Collision Warning, Headway Monitoring and Lane Departure Warning, among others.

The technology can be applied to trucks, buses and light commercial vehicles as well as passenger cars.

"Driver distraction accounts for up to 93 per cent of incidents, and a three second lack of concentration is the cause of up to 80 per cent of them," says Hartley.

"Now with Mobileye the driver can receive up to a three second incident warning, affording them a reaction time thereby reducing up to 80 per cent of incidents.

"While the Australian Government traditionally looks at road toll campaigns and initiatives to improve road safety, it would be encouraging to see it follow the example set by governments abroad, where rebates have been introduced for companies and general road users to implement Mobileye safety technology in their vehicles.”

Hartley says manufacturers including GM, Ford, BMW, Volvo, Honda and Peugeot are currently incorporating Mobileye's technology in their vehicle's driver assistance systems, while commercial Mobileye units are already available for fleet and general consumer applications.

For more information call 03 8331 4800 or visit www.directed.com.au.

New product: Mobileye safety system

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