NHVR launches phase two of young driver road safety campaign

The campaign features social media personality Luisa Dal Din, demonstrating a range of safety scenarios including turning, stopping and overtaking a truck.

NHVR spokesperson Michelle Tayler said the combination of humour and shock-factor in the campaign is designed to grab the attention of young drivers, to help push the message of road safety and awareness around heavy vehicles.

“There are so many distractions in a young person’s life, whether it be things like mobile phones or gaming, so we wanted to use these objects to show how quickly things can change when you make a wrong decision around a truck,” she said.

“We know heavy vehicle safety may not be a big topic amongst young people, but our goal is to join the conversation and help teach inexperienced drivers how to safely share the road with a truck.”

Last year, Australia recorded 196 fatalities involving heavy vehicles. Typically, around 70 per cent of incidents involving both heavy and light vehicles are the fault of the light vehicle.

For young drivers, the risk of a road fatality when transitioning from L Plates to P Plates increases by 12 times.

Don’t Truck It Up includes 90-second, 15-second and six-second spots appearing online on Instagram, TikTok, Snapchat and YouTube, reaching young people where they spend the most time. It will also be supported through CSAs on billboards and radio.