No show for Penske

Importer decides not to attend Brisbane Truck Show

Penske Commercial Vehicles, the distributor of Western Star Trucks, MAN Truck and Bus and Dennis Eagle trucks – has taken the decision not to exhibit at the

Brisbane Truck Show (May 25-28, 2017). Penske Commercial Vehicles recently advised event organisers from the Heavy Vehicle Industry Association (HVIA) of their decision.

"We have decided to take a more direct and strategic approach in engaging our customers as part of a re-energised marketing strategy in 2017," said Kimberley Ruddock, General Manager – Marketing at Penske Transportation Group International.

“Throughout 2016 we have heavily invested in direct-to-customer events held both centrally and through our retail network, which have proven to be very successful for us. This approach is also in keeping with Penske’s customer first ethos."

"We have lots of exciting products to deliver to our customers, including the recently launched MAN TGX D38, as well as upcoming events such as the 50th anniversary of the Western Star brand. We will continue to work very closely with our retail network to roll this strategy out through 2017," she said.

Kevin Dennis, Managing Director at Penske Commercial Vehicles added: "We recently expanded our sales force that will enable greater face-to-face contact with our customers to support this renewed strategy moving into 2017 and beyond.

Kimberley said the business is a supporter of the HVIA and remains a member of the association.

No show for Penske

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