RAM announces Laramie Sport

In June, RAM recorded 1172 retail sales, up 85.2% on the same period in 2022. This record-breaking result brings the mid-year tally for 2023 to 4,156 vehicles – a 61.6% increase over the same period last year. It also helped RAM Trucks Australia tick over 25,000 deliveries since launch.

As part of the celebrations, the brand is now offering further choice for the customer with the arrival of the RAM 1500 Laramie Sport.

Built off the same Laramie platform, the Sport edition blends a modern intuitive interior with a ruggedly striking exterior.

Outside, the Sport has colour-coded bumpers, grille and mirrors, and fresh design 20-inch alloy wheels. It also comes standard with the useful RamBox cargo management system on both sides of the tub – ideal for easy access to tools or fill with ice for your own portable esky (bungs included).

Inside, the Laramie Sport features black headlining and black faux carbon dash inserts, and the plenty of safety and convenience features as standard.

The Laramie Sport is powered by the iconic 5.7-litre V8 Hemi engine, delivering 291kW and 556Nm through a smooth eight-speed gearbox. This powertrain features eTorque technology creating a mild hybrid system which assists the fuel-saving cylinder deactivation and stop/start functions.

Importantly, the V8 Hemi also creates the best-in-class towing abilities for the RAM 1500 Laramie Sport, with up to 4.5 tonne max towing available.

The new Laramie Sport is available in three colours Bright White, Diamond Black and Granite Crystal, and is priced from $136,950 RRP.

“Australia's favourite premium full-size pickup truck now sports a new edition,” says Jeff Barber, RAM Trucks Australia National Manager.

“The 1500 Laramie Sport full-size pickup combines all the benefits of a ute with the comfort, space and premium finishes of a luxury SUV. This unique proposition allows a range of customers to travel business class whether they’re towing, on work sites, on family road trip adventures, or even doing the school run.”

The RAM truck range starts with the RAM 1500 Express Crew and Warlock models in the original DS variant, followed by the 1500 Laramie and new Laramie Sport, 1500 Limited in the DT model range, and the Heavy Duty 2500 Laramie and Heavy Duty 3500 Laramie.

Rounding out the range is the new RAM TRX, a powerful halo model for RAM Trucks Australia.