Scania lets customers build their dream truck online

Scania has released an online truck configuration tool on its website that lets prospective customers build the truck they want, which can then be sent to a Scania representative for quotes and more information.

The Product Configurator showcases the full range of Scania truck options, from chassis type to cab type and size, engine, gearbox, suspension and braking options, as well as axle ratios, paint colours and interior fit outs.

In the main paint colours, there are up to ten variation options to provide customers with a close match to their corporate colours, as well as the ability to nominate the desired degree of colour coding of exterior cab features.

Deep dive specifications include options for lighting packages, interior storage systems, climate control, safety features, infotainment and security.

Once the dream truck has been created, users can save and download it in several formats including PDF and jpeg. If the customer wishes to continue building their truck at another time, they can use a QR code to return to their work whenever they want.

Users can also share their dream truck via WhatsApp, email and Facebook straight from the website.

Scania Australia’s Business Intelligence Manager, Hamed Shoghi, said the configurator tool was a collaboration between several teams at Scania Australia including truck sales; marketing and communications; presales and digitalisation.

“This is a unique opportunity for Scania to give prospective customers the ability to tailor their next vehicle to their exact requirements,” he said.

“Naturally they will be guided by our Account Mangers to ensure the specification remains compliant with Australian regulations, regarding weight and dimensions, etc., as well as ensuring the powertrain selection is suitable for their payload, annual distances they expect to cover, driving environment, including traffic conditions, fuel consumption and driver comfort expectations.

“The Product Configurator guides the customer first through their area of operation, then looks at the application, the truck type (prime mover or rigid) and the axle configuration, then moving on to the cab type and size and then any optional equipment.”

Director of Truck Sales for Scania Australia, Benjamin Nye, said the tool will also serve to speed up the ordering process.

“Our customers have had many years to get used to the way Scania offers a fully tailored solution to their needs, and the new Product Configurator brings a new level of control and visibility to the specification process.”

Visit Scania Australia’s website to utilise the Product Configurator.