South West Isuzu powers on

Since being awarded the 2019 Isuzu Trucks National Dealer of the Year and 2019 Isuzu Trucks Service Dealer of the Year awards back in February, South West Isuzu Dealer Principal, Darren Sprigg, and his team have been working hard to keep their Western Australian customers on the road and getting the job done.

Located in Picton, in the south-west region of WA, the South West Isuzu dealership is situated near the idyllic beaches of the west coast.

After graduating from high school, Darren joined his father’s dealership, gaining hands-on industry experience. He worked his way up the ranks, spending years in truck servicing and parts roles before eventually landing on the sales side.

“My father was an Isuzu Trucks dealer even before I was born,” he said, confirming that trucks are firmly in his veins.

The effects of a global pandemic notwithstanding, South West Isuzu has seen a boost in demand for sales and service in the west.

“We were doing a lot of worst-case scenario modelling earlier the year, and we did see a reasonable downturn in late March and early April,” Darren said.

“But by the end of June we had record enquiries coming in from businesses open to the available government stimulus measures.

“In particular, the increased Instant Asset Write-Off threshold has been an amazing boost for all sorts of businesses,” Darren said.

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With trucking and road transport shining through as a vital essential service, the team at South West say they are leaving no stone unturned as they vie for another shot at Isuzu Trucks’ top award.

With six years at the helm of South West Isuzu, Darren maintains an unwavering focus, especially on growing relationships with loyal customers, and harnessing the potential of the Isuzu dealership’s full-service facility.

“We have a playbook that everyone lives by here, covering everything from business direction through to documented culture, SWOT analysis of products and services, and marketing plans, both internal and external," says Darren.

“Since COVID-19 hit, having everyone working smoothly together is even more important. We’ve been lucky to have a stable team with very little staff turnover.

“We’ve been very careful to put into place best practice hygiene standards and clear safety directions for all during this time. As a result, we’ve still been able to continue our sales and service work and grow the business.”

Darren is full of pride for the team at South West Isuzu, and rightfully so, with the dealership taking home both the 2019 National Dealer of the Year and the 2019 Service Dealer of the Year awards.

“I’m proud and happy for the team that we received recognition for our efforts. It gives the team credit and the knowledge that they’ve been doing the right thing.

“It’s also a pleasure to be part of the Isuzu family. We’re grateful to have stable Isuzu Trucks Zone Managers out here that cover everything from sales, parts and service... having great people backing a great product just can’t be overstated,” Darren said.

“As for being awarded with Service Dealer of the Year, our Service Manager, Dean Pollard, is a phenomenally motivated person, with a serious level of vision as well. He’s always innovating and giving it a go,” he concluded.