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NEWS
'Starring role for PCV
Penske Commercial Vehicles is shining a light on some loyal Western Star and Dennis Eagle customers with a unique series of YouTube clipsA group of promising young film and television students from Brisbane have helped Penske Commercial Vehicles underline its relationship with some key customers, producing a series of video clips that can now be viewed through the distributor's YouTube channel.
The second-year JMC Academy students worked with PCV to produce clips that highlighted each customer's unique story.
The videos can be seen here, with individual clips portraying the following PCV clients:
>> JA & TA Starkey and Western Star Trucks
>> Andrew Jones and Western Star Trucks
>> Ken Easter and Western Star Trucks
>> Mark Curtis and Western Star Trucks
>> Ipswich City Council and Dennis Eagle
"I was extremely impressed with the videos and thought that each told a great story of the customer experience with Penske, while delivering a behind-the-scenes look at their business journey in the transport industry," said Kim Ruddock, Penske Transportation Group International Group Marketing Manager.
The partnership with Penske also benefited the academy students, who each gained vital experience from their role in the project.
"Collaborating with Penske has been an invaluable experience for our students, and ensures that they are industry-ready as part of their studies," said the Head of Film and Television at JMC, Jennifer Ussi.
"All of this is in line with our values of industry responsiveness and practical exposure."
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Written byTrucksales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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