Until December 31, 2014, Tata Motors Australia is offering special run-out deals on remaining stock of its 2014-spec Xenon ute, with thousands of dollars slashed from the regular price of its single cab/chassis, single-cab pick-up and dual-cab pick-up variants in both 4x2 and 4x4 formats.
As an example, the promotion sees Tata's MY14 single-cab pick-up and MY14 dual-cab pick-up priced at $16,990 and $23,990 respectively, drive away. By way of comparison, the MY15 iterations of those variants are priced at $22,990 and $28,990 respectively, drive away.
All versions of Tata's Xenon are powered by the Indian manufacturer's Euro 5 compliant 2.2-litre four-cylinder turbo-diesel, said to produce 110kW and 320Nm. Tata quotes an ADR combined cycle fuel economy figure of just 7.4L/100km for the Xenon, along with payloads ranging from 880-1080 kilograms and a 2500 kilogram towing capacity.
The MY14 Xenons don't benefit from electronic stability control, which recently saw MY15 dual-cab models go from a two-star to a four-star ANCAP safety rating.
Tata says the Xenon represents excellent value in the sub-$30,000 LCV ute segment, and while the ute is targeting tradies and agricultural workers it still comes with a long list of creature comforts. Those niceties including air-conditioning, power windows, remote central locking, immobiliser and more, while dual-cab models also benefit from standard inclusions such as satellite navigation and a reversing camera.
Launched in October 2013, the company behind Tata Motors Australia is Fusion Automotive – a part of the Walkinshaw Performance Group. According to the CEO of Fusion Automotive, Darren Bowler, the MY14 run-out promotion is sure to catch canny buyers' eyes.
"The Xenon is renowned for its performance and generous equipment levels in the $20-30k LCV segment and these run-out prices represent unrivalled value," he said.
MY14 Tata Xenon run-out pricing (drive away, available until December 31, 2014):
Single Cab/Chassis
4 x 2: $18,990 (includes tray)
4 x 4: $20,990 (includes tray)
Single-Cab Pick-Up
4 x 2: $16,990
4 x 4: $18,990
Dual-Cab Pick-Up
4 x 2: $21,490
4 x 4: $23,990
The Xenon range is covered by Tata's Tough Cover program, which sees a four-year/100,000 kilometre factory warranty combined with four years of roadside assistance and a four-year/60,000 kilometre capped price servicing schedule.
For more information see your nearest Tata Motors dealer or visit www.tatamotors.com.au.