Triple M to promote ITTES

The 2014 International Truck, Trailer & Equipment Show has teamed up with Melbourne radio station Triple M to promote the event

The upcoming 2014 International Truck, Trailer & Equipment Show is taking to the airwaves, with the event sponsoring a show on Melbourne’s Triple M radio station in the weeks prior to its opening.

The 2014 ITTES – to be held at Melbourne’s Royal Showgrounds over April 3-6 – has sponsored the station’s Rush Hour program with James Brayshaw and Billy Brownless, to help promote the event for three weeks from Monday, March 17. It’s estimated the coverage will reach an estimated audience of more than 400,000 listeners.

According to the ITTES Show Director, Clint Hendry, the tie-up is simply another strand to a very comprehensive and multi-faceted promotional campaign.

“The 2014 ITTES marketing and promotion campaign will be the biggest yet,” he said.

“Since the show is now open for an additional show day on Sunday we want to attract an even larger contingent of public visitors; we believe Triple M is the ideal channel to get the message out to the market.”

For more information on the 2014 International Truck, Trailer & Equipment Show, including admission hours, visit www.trucktrailershow.com.au.

Triple M to promote ITTES

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