UD Trucks celebrates 50 years in Australia at BTS 23

At this year’s Brisbane Truck Show UD is showing no sign of slowing down, launching innovative new products and features that will be on display in and around the show.

From UD’s founding father, Kenzo Adachi-san’s pursuit of reliability more than 85 years ago in Japan, it’s extremely humbling for the brand to see its vision and mission remain as strong as ever in Australia.

Since the first truck arrived in 1973, UD has continued its commitment to going the extra mile for its customers.

Over the decades, UD has proven time and again that innovation is at the core of what it does, using industry challenges as motivation to develop, create and innovate.

The UD CK40 was the first model to hit Australia’s roads in 1973, and the decades to follow would see the company breing in many innovations in its vehicles.

These included included the release of its ESCOT automatic manual transmission which became the benchmark for the heavy-duty industry at that time, the world’s first commercialised radar laser collision prevention system, and the world’s first selective catalytic reduction (SCR) system – a technology that revolutionised the industry’s emission reduction journey.

“Our latest products being launched here in Australia, and on display in and around the Brisbane Truck Show, is a clear sign that UD’s strong history and drive to innovate is continuing,” said Lauren Pulitano, Vice President of UD Trucks Australia.

“Not only will we have our new 8-litre Quon Agitator with ESCOT AMT on the stand, but we will also be launching new advanced safety features and an enhanced 11-litre engine,” she said.

Down at the South Bank Truck Festival, people will also be able to see the new Quon CG 8x4 16-pallet extra-long wheelbase vehicle on display with an eye-catching curtain artwork that is definitely worth a look.

The UD brand is also gearing up to take over King George Square in Brisbane CBD, where it will showcase a head-turning brand activation to celebrate its 50-year milestone. This activation is set to stop people in their tracks with a striking 3D style artwork on display that visually captures the rich history and innovations of UD over the decades.

“We are so proud to be celebrating our 50 years here in Australia during this year’s Truck Show,” said Pulitano. “We would like to extend our gratitude to all of our customers, dealers and partners for supporting us on this journey, and we thank them for making 50 years in Australia possible,” she added.