Volvo FM wins Red Dot award

Volvo Trucks' new FM model has been lauded in the Red Dot international design awards, recently scooping a Red Dot Award 2021 in the Product Design category for commercial vehicles.

According to Volvo Trucks, its mission for the FM has always had one focus: "improving the driver's workplace through purposeful and award-winning design".

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The Volvo FM features a spacious new cab with better vision thanks to a lower door line, along with new rear-view mirrors and the option of a passenger corner camera that helps mitigate the truck's nearside blind spot.

The cab's interior boasts a new dashboard and a 12-inch high-resolution instrument display, allowing the driver to interact with the truck and access critical information while minimising distraction, while externally the FM adopts a new, more aerodynamic shape with clean, distinctive lines.

"The Red Dot award is a great acknowledgement of the creative work of the Volvo Trucks design team," says Carin Larsson (pictured, below), Volvo Trucks Chief Designer UX.

"The award highlights a well-balanced Volvo FM, creating business value with this desirable truck. By purposeful design of the exterior, interior and user experience, we are improving the daily lives of our drivers and keep our society running."

The new Volvo FM was launched during 2020, together with the Volvo FH, Volvo FH16 and Volvo FMX. All four new heavy-duty trucks have been in serial production since March 2021.

The distinctive 'Red Dot' has become established internationally as one of the most sought-after seals of quality for good design. The award competition started at Design Zentrum Nordrhein Westfalen in Essen, Germany, back in 1955. Today's Red Dot Jury comprises some 50 international experts.