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NEWS
Volvo targets kids' road safety
Volvo Trucks is getting back to basics, by taking the heavy vehicle road safety message to our youngest road users…Kids are afraid of all sorts of things – snakes, spiders, the dark and so on – but rarely do they say they're afraid of road traffic. That cuts to the core of the latest road safety campaign rolled out by Volvo Trucks which, with its 'Stop, Look, Wave' approach, aims to heighten younger kids' awareness of traffic and in particular heavy vehicles.
Targeting primary-school-aged children around Australia and a part of a much broader global campaign, the push aims to hammer home three key points to kids: to 'stop' whenever they reach a road, to 'look' in both directions for approaching traffic, and to 'wave' to any truck driver before they start to cross.
While crossing a road safely requires a uniform approach in Western countries, the act of waving to a truck driver plants a seed of heavy vehicle awareness – an awareness that children will hopefully carry with them into adulthood.
In Australia the initiative was launched at the 2016 Melbourne Truck Show in collaboration with Toxfree and Melbourne's Glen Iris Primary School.
The launch gave the school's kids a chance to inspect a Volvo prime mover up close and from behind the wheel, where many remarked that people on the ground looked very small. It wasn't difficult for the children to realise that they in turn look very small to any truck driver.
Volvo Trucks is providing a free education pack to help educators spread the message – click here to find out more and to download the 'Stop, Look, Wave' program, and for more information check out the clip below…
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Written byTrucksales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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