IVECO gets new name and logo

The new logo positions Iveco Group as the holding company, employing an understated design and restrained colour selection to portray a humble yet hard-working ethos, we're told, while the blue dot between ‘Iveco’ and ‘Group’ signals a bright future, focus on sustainability and balance according to the official press release.

Below this logo are the brands: Iveco Capital, Heuliez, Iveco Bus Bus, Iveco, FPT, Iveco Defence Vehicles, Astra and Magirus, which stand out with bolder colours giving each an individual identity.

At the core of the Group’s companies are Iveco and FPT, two beacon brands that lead the way with their vast range of products and technologies; these are flanked by two Iveco bus brands, Iveco’s defence vehicle arm, specialist construction and firefighting divisions, and the Group’s finance arm.

Designated CEO - Iveco Group, Gerrit Marx, said that the brands showcase the Iveco Group’s capabilities as a commercial vehicle manufacturer and developer of premium powertrain technologies for agricultural, construction, marine, power generation and commercial vehicle applications.

“Together, with their individual strengths and capabilities, I am confident that our brands will all work together to grow our business and reach our high ambitions,” Mr Marx said.

“This Group name, logo and colour scheme will naturally replace the CNH Industrial name, logo, and colours in our perimeter and we will issue more detailed instructions and a timeline on how this is going to be carried out in the next months and throughout 2022.”

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President – Truck Business Unit Iveco, Luca Sra, said the new company name and logo was an important step towards a future as a major On-Highway player.

“The choice of name and the design of the corporate logo make a strong statement about the rich and diverse heritage of its brands and the determination to take on the challenges of the future as a united team, with the strong backing provided by the Group,” Mr Sra said.

“As the completion of the spin-off approaches, we are proceeding with all the preparations to ensure there will be no disruption throughout the process and the transition as seamless as possible,” Mr Sra concluded.