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NEWS
Ranger tops in Asia Pacific markets
It’s not only Australia where the Ranger is kicking sales goalsThe Ford Ranger has proved its popularity in the highly competitive 4x4 ute segment across Asia Pacific, achieving record sales for the first half of 2017.
Retail sales of the Ranger during the first six months of this year rose more than 21 per cent from the previous year to a record 63,525 vehicles.
Ford says the strong sales performance of the Ranger was driven by record half-year sales in Australia. Designed and developed by local teams, ongoing durability and real-world testing and development continue to improve the Ranger.
Continuous improvements including requests for a leather option on models below the range-topping Wildtrak have seen the Ranger develop. The leather option, offered on all 4x2 and 4x4 XLT Double Cab variants, consists of black leather accented seats front and rear, leather door trim inserts, there’s also a new seat design refinement for the Wildtrak that makes removing muddy stains a breeze.
Building on the success of the 2016 Ranger XLS Special Edition, the XLT-based Ranger FX4 was introduced in 2017 and has attracted even more buyers.
Ranger’s success in Australia is not a one-off, with record-breaking half-year sales results achieved in New Zealand, the Philippines, Taiwan, Thailand and Vietnam. Ford Ranger ranks as the number one best-selling truck in a number of markets including Vietnam, Taiwan, Cambodia and New Caledonia as well as the number one best-selling vehicle overall in New Zealand.
“Demand for Ford Ranger continues to rise as consumer needs evolve towards a versatile vehicle that can be used for both work and play,” said Graeme Whickman, President and CEO, Ford Australia.
“The unmatched combination of smart technologies, design, fuel-efficiency and comfort of the Ranger represents everything that our customers look for in a versatile vehicle and we expect demand will continue to rise,” added Whickman.
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Written byTrucksales Staff
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