On August 23, Scania will begin a staged launch of its new truck generation by revealing the first units designed for the European long-haul segment.
Scania says this first launch will be the public debut of the largest ever investment in new products and services by Scania, which this year is celebrating its 125th anniversary.
Scania is introducing its new range in several phases, with a clear focus on different industries and customer needs, following a carefully planned schedule. We understand that initially Scania’s current truck lineup will be sold alongside the new trucks.
The gradual introduction of the new range will start with trucks in the European long-haulage segment and will later be followed by additional truck variants.
Scania is remaining tight-lipped about the details of the new truck but Christian Levin, Executive Vice President Sales and Marketing, hints that the company is excited: "We are now in the final phase of preparing the sales and service network as well as the European production units. At the moment, we are not providing any further information about the many innovations, which are in store. But I am convinced that what Scania will unveil on 23 August will be talked about – both inside and outside the industry," he said.
We will bring you more information as it comes to hand.