UD to embark on a Lap of the Map

Back in 1939, UD Trucks founder Kenzo Adachi embarked on a 3000-mile odyssey to prove the ultimate dependability of his new vehicle.

Now, over 82 years later, UD Trucks Australia is heading off on an Adachi-inspired lap of the Australian continent.

The dependability and reliability of the UD brand in Australia was established long ago, so this journey instead focusses on the people and the faces that have become a part of the UD family since its inception.

Following Australia’s famous Highway 1, the fully loaded UD Quon CW25 360 will circumnavigate the country, stopping in to visit customers and dealers over the course of the 15,000-kilometre journey.

“We feel that the quality of the UD product speaks for itself,” said Lauren Pulitano, Vice President UD Trucks Australia. “However, the Australian UD story is so much more than a tough dependable truck.

“UD customers and dealers around the country have been key to our success over the past nearly five decades, and this trip is both a homage to Adachi San as well as a celebration of customer success and partnership.

“This is also a fantastic opportunity to showcase the comfort, economy and connectivity of the UD Quon,” Ms Pulitano added.

Departing on November 3, the Lap of the Map tour will encounter all the extremes in terrain and temperature for which the Australian continent is renowned.

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From the towering forests of East Gippsland and south-west WA to the searing heat of the Pilbara and the Kimberley. From bustling capital cities to dusty wheat-belt towns. The UD Quon is going it take it all on and once again prove its reliability.

Keep an eye out for the distinctive UD as it rolls across the country. And we may even bring a report from the road…